The final culmination of my studies in advertising and fine arts is a capstone I created dissecting the science behind the advantages and disadvantages of using social media as a film promotional tool.
Film advertising faces a unique issue because it’s such a big market yet there isn’t one niche website or app that is built exclusively for it. I researched how social media promotion intertwines with other promotional tools such as television spots, trailers, and film posters and why social media needs to use these other tools in order to be beneficial in the film industry. I also investigated how social media can impact a film's turnout in good and bad ways.